About the lab
Anviti Labs brings together product design, emerging technology, business leadership, innovation and storytelling. AI decision tools, sports products, games and playful digital experiments — different worlds, one practical way of working.
Why the lab exists
They are too small for a company, too odd for a brief, too interesting to forget — so they stay in notes. Anviti Labs exists to test them instead.
The approach is deliberately practical: notice an interesting problem, make the idea tangible, put it in front of people, and keep evolving it. Some ideas earn a second version. Some teach us something and stop there. Both count.
The name carries the feeling we wanted: Anviti evokes connection, continuity and ideas coming together. We use it in that spirit rather than claiming a definitive etymology.
Whatever the domain, the product has to feel like it was made by people who use it themselves.
AI and data are used where they change the experience, not because they are available.
A courtroom, a curse machine and a cricket sim should not feel like the same template.
The things we are genuinely obsessive about keep turning into products worth building.
A rough working version this week beats a perfect argument about it for a month.
Founded across two generations
One side comes at it from design, systems and emerging technology. The other from business, innovation and storytelling. Most decisions here are the argument between the two.
Co-founder · Product & Lead UI/UX Designer
London-based designer, builder and relentlessly curious person, working across intelligent digital systems, visual storytelling and emerging technology.
Creates intuitive experiences across native apps, AI-powered products, design systems and prototypes — and brings product thinking, UX/UI design, brand systems, research, prototyping and hands-on building to the lab.
Co-founder · Entrepreneur, Innovation Educator & Storyteller
Two decades in blue-chip corporates across six countries, former CEO of Saregama HMV, and now an entrepreneur and consultant. Visiting Faculty at IIM Ahmedabad, where he teaches a course on Innovation that he developed.
A vlogger, writer and storyteller with strong interests in film, travel and sport — he has visited every continent, including Antarctica, and attended every FIFA World Cup since 1998. He brings business judgement, innovation frameworks, cultural instinct and commercial perspective to the lab.
We did not start Anviti Labs with a grand thesis. We started it because we kept circling the same kinds of ideas — one of us sketching interfaces late at night, the other asking whether the idea would survive contact with real people — and we wanted somewhere to finish them.
Most of the work is unglamorous: rewriting a sentence in an empty state until it sounds human, cutting a feature that only existed because it was fun, checking whether a product is honest about what it is. The interesting part is always what happens once someone else actually uses it.
If you are building something in that spirit, or you have used one of our products and have opinions about it, we would genuinely like to hear them.
Portfolio snapshot
A growing portfolio — most of it live and evolving, with new work always in development.
A growing portfolio, built one idea at a time. The quickest way to understand Anviti Labs is to look at what we have built.
