Start with a sharp idea
If it cannot be said in one sentence, it is not ready to be designed. We spend the time getting that sentence right.
Independent product lab · A growing portfolio of live products
Ideas, built into experiences.
Anviti Labs is an independent product studio creating playful, useful and distinctly human digital products.
Featured work
Independent products, each its own world.
Each product has its own character and its own audience. All of them are built by the same small team with the same standards.
01AI · Decision support
Irizium
An AI-assisted perspective and resolution platform that turns messy disagreements into structured cases.
An AI judge and three distinct jurors weigh both sides — from full two-party cases to solo perspectives and instant calls, with appeals when something was missed.
- Solo Perspective
- Instant Decision
- Appeals & added context
02Football · Travel
FootieAtlas
A fan-first football platform connecting fixtures with the stadiums, cities and experiences around them.
A living football companion that started with the 2026 World Cup and now grows by competition — including Book Football, a playful new football experience inside the FootieAtlas world.
- Book Football
- Premier League coverage
- Competition-based architecture
03Sport · Simulation
Book Cricket 11
The schoolyard game of flipping book pages, rebuilt as a modern, replayable cricket simulation.
Realistic match simulation across T20, ODI and Tests, with squads, tournaments, historic teams and a matchday interface worth sitting with.
- Historic teams
- Tournaments & knockouts
- Live matchday interface
04Puzzles · AI tools
CrossPunk
A modern crossword creation and play experience that turns a chosen topic into a structured 10×10 puzzle.
AI-assisted words and clues meet real grid rules, making personalised crosswords quick to create, play and share.
- Must-include words
- Lock & regenerate
- Print and share
05Entertainment · Voice AI
CurseNow / Shraap
A voice-first entertainment experience that turns a grievance into a symbolic, theatrical curse.
Turn frustration into theatrical, anonymous AI-generated curses through distinct mythological voices — international as CurseNow, India-focused as Shraap.
- Mythological voices
- Shraap for India
- Credits & redeem codes
In developmentView project
One lab. Different worlds.
The portfolio moves across categories. The craft doesn't.
An AI courtroom, a voice-led curse machine, a cricket simulation, a football atlas and a crossword generator have almost nothing in common on paper.
What they share is the way they are made: a sharp idea, a fast prototype, real people testing it, and a refusal to ship something that only makes sense to us.
Working across AI, sport, entertainment, travel and culture is deliberate. Ideas travel between them — a scoreboard teaches you something about clarity, a voice product teaches you something about personality, and both end up improving everything else in the lab.
Product strategyUX/UI designPrototypingAI systemsBrand identityExperimentationProduct strategyUX/UI designPrototypingAI systemsBrand identityExperimentationProduct strategyUX/UI designPrototypingAI systemsBrand identityExperimentationProduct strategyUX/UI designPrototypingAI systemsBrand identityExperimentation
How we work
Three principles behind every release.
A longer version lives on the Approach page, but it comes down to these.
Make it tangible quickly
Prototypes settle arguments. We would rather press a rough version this week than debate a perfect one for a month.
Build for real people
Every product goes in front of people with no reason to be polite. What survives that is what we keep.
What we're exploring next
Where the lab is looking.
AI-native interactions
Interfaces where the model is part of the experience, not a chat box bolted on the side.
Playful tools
Small products that are useful and enjoyable, without needing to become platforms.
Sport experiences
Ways to follow, simulate and travel for sport that respect how obsessive fans actually are.
Community-led products
Products shaped by the people using them, where contribution is the core mechanic.
Independent products. More ideas in motion.
A growing portfolio, built one idea at a time. The quickest way to understand Anviti Labs is to look at what we have built.